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Five questions every product team should ask weekly

Maja Lind, Head of Product ·

A short ritual that replaces the metrics meeting nobody enjoys.

We run the same five questions every Monday. Together they take ten minutes and tell us where to look for the rest of the week.

  1. Who activated last week, and where did they come from?
  2. Which step of onboarding lost the most people?
  3. What did our most engaged accounts do differently?
  4. Which feature grew fastest, and for whom?
  5. What changed that nobody expected?

Pin them to a board once, and Northlight refreshes the answers every Monday at nine.

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