Find the signal in your product data.
Northlight is an AI analyst for your product. Ask a question in plain English and get the chart, the answer and the query behind it, in seconds.
Free during the beta. No credit card.
Answers, not dashboards
Stop building charts. Start asking questions.
Northlight reads your events and tables, understands what they mean and answers like a teammate who knows the data by heart.
- 1
Plain-English questions
“Which onboarding step loses the most trial users this month?” Type it the way you would say it.
- 2
Every answer shows its work
See the exact query, the rows it used and how confident Northlight is. Edit anything and rerun.
- 3
Alerts that explain themselves
When a metric moves, Northlight tells you what changed, for whom, and since when.
How it works
From connected to curious in ten minutes.
01
Connect
Point Northlight at your database or warehouse with a read-only key. Nothing leaves your account.
02
Ask
Ask in chat, in Slack or right on a chart. Follow up the way you would with a colleague.
03
Share
Pin answers to a board, schedule them to your team, or embed them in your own docs.
Built for small teams
The analyst your team never had time to hire.
Most teams have more questions than people who can answer them. Northlight gives product managers, designers and founders a direct line to the data, so the analysts can focus on the hard problems.
“We cut our weekly metrics meeting from an hour to ten minutes. Now we spend it deciding, not hunting for numbers.”
“I asked why activation dropped and had the answer, the cohort and the query before my coffee was ready.”
Elias Berg
Founder, Tundra Labs“Finally a tool our designers actually open. They ask better questions than our dashboards ever did.”
Sofia Aalto
Design Lead, Polar Supply“The “show your work” view is why our data team trusts it. Every number is one click from its source.”
Jonas Ek
Data Engineer, Driftwood Cloud
Pricing
Simple plans that grow with you.
Starter
For side projects and early teams.
$0/month
- 1 data source
- 100 questions / month
- 7-day answer history
- Community support
Team
For product teams shipping every week.
$29/seat / month
- Unlimited data sources
- Unlimited questions
- Alerts and scheduled reports
- Slack integration
- Unlimited answer history
Business
For larger orgs with security reviews.
Custom
- Everything in Team
- SSO and audit log
- Dedicated EU or US region
- Priority support with an SLA
Questions, answered.
Which data sources does Northlight support?
Postgres, MySQL and the major cloud warehouses at launch, plus CSV uploads. More connectors ship every month.
Does my data leave my account?
No. Northlight runs queries with a read-only key and stores only the results you choose to save.
Can I see the query behind an answer?
Always. Every answer links to its query, the rows it used and a confidence note.
When does the beta end?
When it is ready. Everyone on the waitlist gets three months of Team for free at launch.
See your product clearly.
Join the waitlist and be among the first teams to ask Northlight anything.